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Kobe Bryant explains his Nike Hyperdunk promotion of him jumping over an oncoming Aston Martin.
“It’s all Hollywood.”
Technorati Tags: Kicks, Kobe Bryant, Nike

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Kobe Bryant is pimping Nike’s new Hyperdunk midcuts with a viral video of himself jumping over an oncoming Aston Martin car.
Real or Fake? Kobe Bryant jumps over Aston Martin!!!Uploaded by dunksforlife
I’m sure the video is fake, but you think kids would try this stunt?
Technorati Tags: Kicks, Kobe Bryant, Nike, shoes, sneakers

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Thanks to the Kansas Jayhawks (or coulda been, free-throw-choking Memphis Tigers), Adidas has broken Nike’s string of seven consecutive NCAA Men’s Basketball Championships. Here’s to the champion Jayhawks decked out with Adidas.
The Brotherhood has done it.
Here’s one last look at this year’s bracket from a kicks perspective.

Technorati Tags: Kicks, March Madness, NCAA Tournament, Nike, [...]

Like last year, the NCAA Men’s Basketball champion will be an easy kicks pick. The Finals are solely represented by those from the Adidas Brotherhood, the Memphis Tigers and the Kansas Jayhawks.
So Adidas finally breaks through Nike’s recent hold of National Champs dating back to 2001 (Duke, Maryland, Syracuse, UConn, NC, Florida twice). [...]

As March winds to a close, the Madness continues for the UCLA Bruins, Memphis Tigers, North Carolina Tar Heels, and Kansas Jayhawks. All regional #1 seeds made it to the Final Four which means that Adidas commands three spots of the Final Four with Carolina defending the Nike name ala their Team Jordan sneaks.
Though [...]

Adidas is promoting their “Basketball is a Brotherhood” advertising campaign during March Madness, and their lineup could feature a possible National Champion. Is there a champion among these?
The three stripe clad UCLA, Kansas, Memphis, and Louisville are playing on in the Elite 8.
Related:

Kicks Analysis #1: Shoe Sponsorship 2006 | 2007 | 2008
Kicks Analysis [...]

The Elite 8 teams go at it on Saturday and Sunday, and we have an even split. Four Nike teams and four Adidas teams AND each regional finals feature a Nike team going up against an Adidas team. How much better can this be?

North Carolina (Nike/Team Jordan) vs Louisville (Adidas)
Kansas (Adidas) vs Davidson [...]

I must say Adidas teams are making an impact on this year’s March Madness tournament. In 2007, Nike represented 11 of the Sweet 16 teams, and Adidas had the remaining five teams. There’s more parity in 2008 with nine Nike teams, six Adidas teams, and one non-sponsored team.

North Carolina (Nike/Jordan Brand)
Washington State (Nike)
Louisville [...]

After the completion of Rounds 1 and 2 of the 2008 NCAA Tournament, Nike teams have 28 victories, Adidas 18, and 2 by the independent Western Kentucky. Percentage wise this equates to 58% of the wins going to Nike teams, 38% going to Adidas teams, and 4% of the games won by the non-sponsored [...]

Here are the conference shoe sponsorships for the 64 teams making the 2008 NCAA Men’s Basketball Tournament.
I didn’t realize the Big East led the way with the most teams (8 - 5 Nike, 3 Adidas) making the tournament. The Big 12, PAC-10, and SEC sent 6 teams each to the Tournament while the perennial [...]